Necessity or Luxury
studio McK works with small to medium businesses and organizations nationwide who wish to drive their company forward or improve their current sites performance.
We are often asked why a website important? I could give you statistics about the benefits of an online professional presence, how 24/7 marketing will impact your business, point to endless articles about why a website is today’s number one business tool, I could go on, and on about the benefits but ...
... simply put - the internet is where your customers are.
Life today is challenging; everyone is searching for ways to accomplish more with less time and less resources. Mobile devices, such as tablets and smartphones, provide consumers with easy access to the internet and consequently, to products and vendors that match their needs.
If you’re not online, those consumers - your potential clients - will find someone who is.
If you already have a website and it isn’t delivering desired results then it’s probably time for a facelift. Here are a few reasons why.
Obsolete Technology - Technology advances every five to six years so if a website design is 2010 or older it’s working on old technology which will affect the site’s platforms and content management flexibility. It is also more vulnerable to security breaches.
Old, Outdated Design - Let’s face it - looks count and there’s only one chance to make a good first impression; only a few seconds to capture a user’s attention and engage them. A website is a business tools but also, a reflection of your company. A contemporary look will not only enhance the user’s experience while conveying a professional presence.
Unfriendly Mobile Websites - In today’s digital age, consumers expect to access information and services easily and quickly. More than 30% of websites are accessed with mobile devices. You are losing business without an implemented mobile website strategy.
In essence, having a strong online presence that represents your company, is appealing and user friendly, is no longer an option.
“Oh the things you can find, if you don’t stay behind!” - Dr. Seuss